Grow your B2B software company.
Without growing your headcount.
Kionin is a senior team that runs your go-to-market and builds the custom software behind it. Strategy, execution, and code — for early-stage B2B SaaS. From $3,000/mo, running in days.
How we work
We find the bottleneck.
Every engagement starts with the bottleneck question, not a deliverables list. The constraint on growth is rarely what the client thinks on day one.
We execute hands-on.
We don't write playbooks for your team to follow. We run the campaigns, write the copy, build the lists, send the email, post the content, handle the replies.
We build when building is the leverage.
When the right answer is software — a custom enrichment pipeline, a monitoring rig, a CRM integration, a programmatic page system — we ship it. Most agencies can't. Most dev shops won't.
The work compounds.
What we build with you stays with you. Patterns that recur across engagements get folded into Hazelbase, our GTM platform — which keeps every client's stack improving long after engagements end.
What we get hired for
Illustrative, not a menu. Every engagement is scoped to the actual problem.
- 01
Standing up an outbound motion from zero.
Lists, copy, sequences, deliverability, reply handling, iteration. We run it. You don't need to hire an SDR until the motion is proven.
- 02
Building the GTM tooling an in-house team would need months to ship.
Custom enrichment, lead scoring, attribution, CRM integrations, programmatic landing pages, internal dashboards. Whatever your growth needs that your product engineers don't have time to build.
- 03
Becoming the GTM function for a team who hasn't hired one yet.
Strategy, channel selection, hands-on execution, and hiring the right first GTM person when it's time.
- 04
Running a category-specific growth experiment.
AI-search visibility, Reddit visibility, content engine bootstrap, partner-led growth. Pick a wedge, run it hard for a quarter, decide whether to scale.
- 05
Embedding with a platform company as a forward-deployed builder.
Build on the platform, prove the use case, generate case studies, become the reference customer the next pitch needs.
If your problem isn't on this list, that's normal. Most engagements don't start with a category — they start with a conversation.
Who we work with
Kionin works best with a specific kind of team. Here's how to tell.
Best fit
- B2B software teams, seed to Series A (2–30 people)
- A real GTM budget — $3,000/mo and up — and a mandate to grow
- Limited in-house GTM and engineering capacity to ship growth themselves
- Founders or leaders who want a thought partner, not an order-taker
Not a fit
- Consumer brands, DTC, or local services
- Teams that want guaranteed lead counts and prescribed deliverables
- Series B+ companies with mature in-house GTM teams looking for vendor coverage
- Pre-revenue with no funding — try our free tools instead
The platform we bring to every engagement.
Every Kionin engagement is powered by Hazelbase — a GTM data and research layer we built and operate, in production with paying B2B teams today.
Custom crawlers and AI-driven research surface signal other platforms don't have: live community conversations, ICP-specific industry intelligence, and ~1B first-party B2B people-and-company records.
Where it helps, Hazelbase also brings managed email infrastructure, human-operated LinkedIn accounts, a managed Ambassador Network, and a full API.
Existing tools keep doing their job. Hazelbase fills in what's missing.
Where Kionin fits
vs. a GTM agency
Agencies plug existing tools together. We can build the tools when that's the right move.
vs. a dev shop
Dev shops ship code on spec. We figure out what should be built in the first place — and own the outcome it's meant to drive.
vs. a fractional CMO or CRO
Fractional execs advise. We execute. The work shows up in your repo, your CRM, and your pipeline — not in slide decks.
vs. hiring full-time
Eventually, hire. Today, you don't have six months to ramp a growth lead. We start in days and leave behind systems your future hire can run.
Let's talk about your growth.
Most engagements start with a 30-minute conversation about what's actually limiting your growth. No deck, no SOW template — just a real diagnosis of where you are and whether we're the right team to help.
Remote, or in person in San Francisco. Engagements start at $3,000/mo, scoped to the problem.