# Kionin

> Kionin is a GTM engineering studio for early-stage B2B software companies. We provide strategy, hands-on execution, and custom software — delivered by one senior team. Our work runs on Hazelbase, our own GTM data and engagement platform.

## What we do

- **Fractional GTM function** — Strategy, channel selection, and hands-on execution for founders who haven't hired a GTM team yet.
- **Outbound motion from zero** — Lists, copy, sequences, deliverability, reply handling, and iteration. We run it end-to-end.
- **Custom GTM tooling** — Enrichment pipelines, lead scoring, attribution, CRM integrations, programmatic landing pages, internal dashboards. Whatever growth needs that product engineers don't have time to build.
- **Growth experiments** — Category-specific wedges run hard for a quarter: AI-search visibility, Reddit visibility, content engine bootstrap, partner-led growth.
- **Forward-deployed builder engagements** — Embedding with platform companies to build, prove use cases, and generate case studies.

## How we work

1. **Think first.** Every engagement starts with the bottleneck question, not a deliverables list.
2. **Execute hands-on.** We run campaigns, write copy, build lists, send email, post content, handle replies — not playbooks for your team to follow.
3. **Build when building is the leverage.** When software is the right answer, we ship it. Most agencies can't; most dev shops won't.
4. **The work compounds.** What we build stays with you. Patterns across clients fold into Hazelbase, making subsequent engagements faster.

## Who we work with

Best fit:

- B2B software teams, seed to Series A (2–30 people)
- Real GTM budget ($3,000/mo and up) and a mandate to grow
- Limited in-house GTM and engineering capacity
- Founders who want a thought partner, not an order-taker

Not a fit:

- Consumer brands, DTC, or local services
- Teams wanting guaranteed lead counts and prescribed deliverables
- Series B+ companies with mature in-house GTM teams
- Pre-revenue with no funding

## Why teams choose us

- **vs. a GTM agency** — We can build tools when that's the right move, not just plug existing ones together.
- **vs. a dev shop** — We figure out what should be built and own the outcome it's meant to drive.
- **vs. a fractional CMO/CRO** — We execute. The work shows up in your repo, CRM, and pipeline — not slide decks.
- **vs. hiring full-time** — We start in days and leave behind systems your future hire can run.

## Hazelbase

Hazelbase is our self-serve GTM platform, included in every Kionin engagement at no additional cost. Positioning: Hazelbase uses community signal (Reddit, forums, online discussions) to power outbound, content, and AI-era inbound — and owns the operating infrastructure: warmed email inboxes, human-operated LinkedIn accounts, a publisher network, and an Ambassador Network for community engagement. Turn on Autopilot and the pipeline runs hands-free.

## Links

- [Kionin homepage](https://kionin.com)
- [Hazelbase](https://www.hazelbase.com): GTM data and engagement platform
- [Hazelbase API](https://api.hazelbase.com/rest): REST base URL
- [Hazelbase OpenAPI spec](https://api.hazelbase.com/rest/openapi.json)
- [Karma Webhook](https://karmawebhook.com)
- [Karma Email](https://karmaemail.com)

## Contact

Engagements start at $3,000/mo, scoped to the problem. Most start with a 30-minute conversation about what's actually limiting growth.

- Email: hello@kionin.com
- Location: San Francisco (remote also available)